SEO Case Study 2020 | How to Rank for Competitive Keywords In Blog Website

I will explain how I rank navigational keywords for blogspot, which gets 127,000 searches per months according to Ahrefs tool. First I’ll explain how I reached the first page, after which I will explain the one action you want to take before you produce your webpage to make certain that your rankings really adhere. Let’s jump.


1. How Extract Ideas From Your Competitors 

So the first step is to extract ideas from the competition. The best way to do this is to utilize Ahrefs or some other backlink analysis tool. For this circumstance, I pulled the keyword idea blogspot from ShoutMeLoud’s organic keyword footprint.
And I figured this word could be too aggressive because A, it’s a head keyword, and B, it’s a branded keyword with navigational intent. But since I like analyzing search, odd I know, I chose to dig.

2. Identify “Weaknesses”

This led me to step number two, and that’s to identify flaws. And I do that too. But there’s one thing I do otherwise. I study the SERPs and attempt to find weaknesses on a qualitative basis. Therefore the truth is, it’s easy to eliminate keyword targets since they are overly competitive using traditional quantitative metrics. 


But sometimes these metrics may lead you astray. For example, blogspot includes a key word difficulty of 72. Now most logical individuals would steer clear of this key word right from the bat when they saw that number. But A, I am super over those kinds of guides that are generic. And B, it wouldn’t function as well because it’s missing the most important ingredient.


3. Create Something Different 

which is step number three, and that’s to make something different. Now I hammer this stage in my search engine optimization content manual. And it is an integral part of the plan I teach in Gotch SEO Academy. But in summary, you want to focus on being different and better. The truth is, different doesn’t have competition. But jumping to the vicious cycle of attempting to make more pieces of content on precisely the exact same topic makes your search engine optimization life much tougher. Now with this said, it was easy to spot a unique angle because I already had expertise with Blogspot, largely a negative encounter.


So what exactly did I do? I opted to summarize the reasons why you need ton’t use Blogspot. And I used a combination of storytelling and practical search engine optimization information without being overly technical. But another big reason I needed to create something that has been off-the-wall was for CTR motives. Before I explain this, I wan na na be clear about some items. To begin with, I don’t always structure articles for CTR in the start.


4. Build For CTR 

According to the Ahrefs, 81% of searches for the keywords phrase blogposts result in a clicks. And that’s because it’s branded and contains navigational intent. And I also understood that ranking for navigational keywords generates low CTR in contrast to other types of intent. I wanted to create a page which could counter these effects as much as possible.


That is the way I decided to do an oppositional type of content. After the articles was finished, then I moved into link acquisition. And I have said for a very long time that you will need to be extremely selective with your anchor text selections. 


5. Use Anchor Text

And my favorite method to anchor text optimization would be to isolate my partial or exact match anchors on the best opportunities. Using that thought process, I got a contextual connection on a relevant DR63 website. And from that point, I simply waited. I say this frequently to the members of Gotch SEO Academy, however, I only push for more backlinks when my page’s ranks have stalled. But in most cases, you’ll need backlinks.


So now let us talk about the results. And it’s held pretty strong since August 16. As of October, this webpage is generating over 6,000 organic search page views, and the average SERPs CTR is currently 1.5percent based on Google Search Console. And one big takeaway from this information is that key words with navigational intent produce low click-through prices. And I’ve personally seen this demonstrated across several keywords I have ranked for. Branded searches have unbelievably high CTR if it is your brand.

 

And the final big idea I hope you’ll take from that is that writing more words isn’t the real key to ranking well. Sure, it’s definitely important, however composing words simply to write words doesn’t work. Among the very best ranking methods you can use is to produce content that is different than that which exists. You basically eliminate competition whenever you do. 

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